Top 10 principles of good (exquisite!) web design

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Hi all!

Welcome to the first Web Design related article on our site. It covers core basics of web design so I promise you it won’t take long to go through it and I believe it also explains the essence of our own process too.

In this article I’ll briefly outline 10 principles that should be observed when comes to a perfect web development solution.

Well – let’s cut to the chase, shall we? 🙂

#1. Purpose

You must ALWAYS design the website with its purpose in mind – you must think as the end user would think when they will come to visit your new site.

Remember: Good web design always cares about the end user.

#2. Text composition

Nicely composed text has headings, short paragraphs and bullet points for easy reading.

Remember: The user wants to find and consume the information quickly and effortlessly.

#3. The Typefaces (Fonts)

Stick to your font choice throughout the design. If you decided to go for serif headings and sans serif body text, just stick to this setting. We will explain more about Font types in separate article.

Remember: Try not to use more than 2 different typefaces within your design

#4. Colours

Create colour schemes that will be associated with your branding. Their additional role is to help the users understand the message of the business and help them find the information they are looking for.

Remember: Colours you choose can make or break your composition. Choose wisely or use help of professionals to do it for you.

#5. Grid

Grid helps web designer to make sure that everything in design is symmetrical and elegant.

Remember: Most commonly used grid got 12-columns.

#6. Spacing

There’s few different kinds of spacing involved in every project. Space between texts, Space between characters, Padding and margins, blank space.

Remember: The right spacing makes the content consumption easy and enjoyable for a customer.

#7. Layout

When constructing new design it’s important to make it easy to navigate for human eye. Content should be easy to follow from top to bottom and from left to right.

Remember: Smart layout of your site will help visitors in finding the right information.

#8. Images

Humans are visual beings. We’re attracted to beauty.
If pictures you choose are paired nicely with the site’s colour scheme, they will help you deliver a great user experience. Visuals give us a better understanding of not just the message, but what’s behind the message. 

Remember: When you split up a body of text with some compelling images, people are more inclined to finish reading what you’ve written.

#9. Simplicity

Keep your layout simple so it’s easy to digest. That means don’t overload it with colours and be consistent about the font choice as mentioned before.

Remember: There is nothing more destructive for a design than clutter and chaos.

#10. Responsiveness

It’s even more important nowadays. Every design should be adapted to all types of devices out there. Good design will look good on all screen sizes.

Remember: In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global websites traffic.

That’s it! I hope that simple guideline will help someone during design process or in any other way for this matter.

In the meantime – if you’re looking for professionals that got that rules written down deep in their DNA – don’t hesitate to reach out to us.
I’m sure we will be able to help your business out.

Once again, as always we greatly appreciate any help with spreading the knowledge around. Please feel free to share it with your friends simply by clicking the buttons bellow.

Thanks for reading and see you around!

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Jakub Janik
Guitarist, web designer, fantasy books (LOTR>HP), progressive music lover and foremost all - Catholic, apostle of Jesus and member of local Christian community - SECiM Carlisle! Voluntary worker at VISTULA. Adobe Photoshop user from version CS3 up until recently when I've changed my colours to Serif Brand and their Affinity series apps. Web developer, online marketing consultant.
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